The Venice Film Festival Part 2 Project 2005 Stephen Sherrin University of Greenwich | UK 'Nobody has the slightest idea how anything material could be conscious. Nobody even knows what it would be like to have the slightest idea how anything material could be conscious' Jerry Fodor.There are two ways to achieve design:a) a designerb) random variation in instruction and natural selection of results.This project explores and puts forward a conceptual proposal for the latter theory. A fit for purpose design; informed by environmental conditions, existing and expected user data, governed by an analogue set of rules.Emergence: something more from nothing but.