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The Source @ Jurong Kechil. Connecting Consumers to the Source

Part 1 Project 2018
Gavin Low
 National University of Singapore | Singapore
The project explores architecture as a medium to orchestrate brand experience and to curate the serve and service of retail pleasure.

The design is intended for the brand Vivaterra. Vivaterra sources craftsman and artisans to contribute to their product lines.

The Source is about the source in the retail experience. The opportunity of both visual and physical engagement with the craftsman and materials hopes to promote a more ethical lifestyle.


Tutor(s)
Kean Kok Chin
2018
Design Process
To allow for greater appreciation of the craft labour behind every Vivaterra products, craftsman spaces were carved out in the centre of corresponding layers of timber, bamboo and ceramics This allow the consumers to engaged in the making process. The cr
Rethinking the relationship between the served and service space. The walls as a separation between the two spaces were abandoned for a porous storage shelf + air shaft. This element do not separate but serves both the served and servant spaces. This cent
The design sees the need of the display shelves as an opportunity to create the enclosed retail layers. These display shelves were design to the dimensions of the products in each layer. The shelves extends beyond the retail space onto the façade, this cr
The user experience starts from afar, one would see this enclave of activities and are drawn to it. The central spine cuts through the main atrium space and leads the users eyes upwards to the various craftman cores. As one choose to proceed upwards, The
The consumer then enter into the makers kitchen, one would be catch the sight of the timber workshop where one could choose to enter to learn from the craftsman or just watch him from afar. One would shift his attention, to the space above where the corre
At the Bamboo source level, one would be invited into a bamboo forest, whereby one could enjoy the tranquillity that the bamboo creates – while having a sip of tea. This was imagined to be a nice reflective and pause moment between the retail layers.
Moving onto the bamboo retail level, one would be invited to the sight of the bamboo workshop, the sight of the products, is not only juxtaposed with the craftman making but also the material – this heightens the appreciation of the true value of the prod
At the Ceramic source level, consumers could participate in pottery making workshop or to have a drink using the cups made from the workshop. The extensive storage require for the display and drying of ceramics were designed to be integrated with the seat
The experienced is summed up with the Makers cafe. The view overlooks all the craftsman spaces and provides the exclamation mark to the whole Vivaterra experience.
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