In Hindsight Part 1 Project 2024 Rhys Floyd Architectural Association London | UK Beginning with a curiosity towards the concept of virtual reality, “In Hindsight” redefines the phenomenon as experiences in physical spaces, triggered by a bodily reaction that will never occur in the same way again. Research began by interrogating the spatial-physiological connection that enables performances, runway fashion shows, resorts, and theme parks alike to transport its users to alternate realities via architectural storytelling and world building. The research then narrowed to the human scale, taking inspiration from Proust’s Madeleine Moment and categorically breaking down the sensory based-spatial triggers of domestic experiences. The project then positioned the domestic space as an endless producer of virtual realities, where highly stimulated embodied experiences choreograph the mundane yet felting moments of our everyday.The concept for Hindsight, then emerges, a self-storage facility and moving agency that collects and stores not only your physical belongings but also all of the sensorial data which accompany them. With the crux of the project revolving around understanding the lifecycle of our domestic objects in relation to our realities, the storage facility sustainably takes place in an abandoned shopping centre in Rochdale UK, the once revered birthplace of these aforementioned objects. With a combination of the physical and sensorial artifacts of one’s domestic life, Hindsight is then able to reconfigure specific days and times for one to relive in their storage units, using only the stored objects from the users in tandem with Hindsights designed sensorial activators. Rhys Floyd Tutor(s) Ioana Man Ana Nicolaescu